Friday, January 26, 2007

How to track visitors to my website "Wanna buy French"

In my quest to make my website popular I wonder how I would know whether it is popular, not only at the eyes of search engines but also at the eyes of people. What the point of having the best rank in Google if anybody clicks on the link! (not sure if it really happens...)

My website is built on a Amazon store. Amazon provides a way tools to track of how many clicks my site get, how many products are added to the basket, how many and what products are sold, how many unique visitors it had etc...

However I feel like I'm missing some crucial information. I know my site got some visitors. I want to know where they're coming from! There are quite a few sites that offer such services:
http://google.com/analytics/
http://sitemeter.com/
http://bravenet.com/
http://freestats.com/
http://easy-hit-counters.com/
http://www.statcounter.com/

I'm trying Google Analytics on my blog. I choose it because it's Google and they do things pretty well (Disclaimer: I'm a part time Google employee but it's not the reason I choose it :)), but they may also link to other services such as what key words were typed for queries going to your website. Very crucial information while designing the content of your website.

To monitor the visitors on your site (or blog in this matter) is to install a small javscript piece of code that's given to you and register at Google Analytics using your gmail account. Very straight forward. Pretty amazing too because it gives the percentage of new visitors, the exact location of your visitors (Washington DC for example), the site where the visitors are coming from (e.g. this blog, google, direct URL entry), keywords used for Google sources...

I'm planning to use it on my website soon. However the astore has some limitations and I can't insert javascript code in it. I will have to work around this limitation. More in my next blog on how I will do it. More also on advertizing (note the small "find french friend" ad on the side of my blog).

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